2024 Holiday Fair Vendor Application
Grand Central Terminal Holiday Fair
Grand Central Terminal is preparing for another exciting holiday season with the return of New York City’s longest-running indoor Holiday Fair showcasing ~40 local artisan vendors offering one-of-a-kind products across a variety of categories.
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The Grand Central Holiday Fair runs for six weeks from November 11 through December 24 in the stunning and climate-controlled Vanderbilt Hall. The Holiday Fair welcomes countless visitors for a shopping experience curated with a focus on handmade and unique products. The Fair is a destination for holiday shoppers.
Applications due May 6
Vendors from recent holiday fairs have seen remarkable success, including:
- Securing wholesale accounts with major retailers
- Attracting attention from museums
- Landing brick-and-mortar store placements
- Securing book deals
- Expanding their customer base
- Boosting their social media presence
- Gaining TV exposure
By the Numbers
- $104,000 average sales reported per booth in 2022
- The 2023 Holiday Fair garnered 844 million estimated media impressions
- 750,000 people visit Grand Central on average each day
- Located in a central major transit hub serving New York City, Connecticut, Westchester and Long Island via Metro-North Railroad, Long Island Railroad, the 4, 5, 6, 7, and S subway lines, airport buses, and taxis
- Grand Central’s subway station sees over 45 million riders per year
Important Dates
Application Deadline:
Application Deadline: May 6
Acceptances Sent: June 1
Fees and Deposit
- Non-refundable Deposit Due ($12,500): June 15
- Final Payment Due ($6,500): October 14
- Certification of Insurance ($431)* Due: October 14
- Fee for New Signage ($375)**: October 14
Load-in and Load-out
- Vendor Load-In: November 9 – 10
- Vendor Load-Out: December 26
- November 11 – December 24
- Closed Thanksgiving Day
Reminder: Applications due Monday May 6
*Price subject to change
**As required for new vendors and if existing signage is not in our inventory
